Jacksonville, Fla. (Nov. 14, 2014) – “We Can Do It” is the challenge coming from ‘Stan the Can’ – an upbeat, feel-good mascot created by Feeding Northeast Florida (FNEFL) to lead its first-annual, 30-day ‘500,000 Can Challenge.’
From Nov. 17 through Dec. 17, the nonprofit organization is asking the community to set up collection boxes at their homes, businesses and organizations to collect very specific canned foods that are being requested by the 140 food pantries and charities served by FNEFL in 17 Northeast Florida counties.
“We’re hearing from our partner food pantries they’re in need of more canned fruits, canned vegetables, pop-top canned meats and peanut butter, which are more highly-valued by the clients we serve,” said FNEFL President and CEO Bruce Ganger. “We’re always short of these types of items, but we really want to deliver through the holiday season and we think the community will help us meet this goal.”
The agency is launching the 2014 500,000 Can Challenge through a digital campaign, using its website, Facebook and Twitter accounts to get the word out to the community. Prizes will be awarded to the top-five businesses or individuals who collect and donate the most canned goods.
Ganger says he wants the community to take ownership of the food drive, which he hopes will become a community-wide annual event in Northeast Florida.
“We’re asking those who participate to provide their own boxes for the drive, and download and print an 8.5- by-11 poster available on the home page of our website, and put it on the box, around the office or outside their locations,” Ganger said. “We’re asking those participating to bring all the collected canned goods to our Food Distribution Center on Edgewood Avenue between Dec. 16 and 19, so our volunteers can focus on sorting and getting the canned goods distributed out to our food pantries for the holidays.”
For more information, visit the home page at www.feedingnefl.org , or join in the 500,000 Can Challenge on Facebook or Twitter.